European entrepreneurs have long had a growing awareness of environmental issues. The challenge now lies in putting it into practice: “If you can benefit from the experience of others in your network, you don’t need to reinvent every single strategic measure yourself”, says Mischensky. “In the Green Tech Cluster, start-ups, innovative SMEs and large, energy-intensive companies are learning what it means to do business sustainably and efficiently. Among other things, they draw on the know-how of their immediate neighbours, who have been reducing emissions for decades or who have used subsidies to get their buildings and vehicle fleets fit for the future.
With an abundance of hydropower, Carinthia has always been a pioneer in the use of renewable energies. Local companies have long known that sustainable management is not only good for active climate protection and is their social responsibility. They also know that sustainable management of energy and resources is effectively a financial success factor for their business, and is also an increasingly important factor when it comes to attracting highly-motivated young people as employees.