The central role in the video is played by a woman. While taking the visitor with her, she enters a world of research and innovation, education, business, technology and passion for life. “Carinthia - It's my life", more an attitude than a claim, has sucessfully resonated with the international jury, which - in additon - has also awarded the Visit-Klagenfurt-team's contribution in a second category - „International Cities“.
The award also highlights that regionmarketing's communication strategy, according to which Carinthia stands out in Europe with the breadth and depth of what it has to offer, is well received. It indicates: Room for internationality, for people who can make a lasting contribution to the region’s success story with their sense of innovation, as well as creativity and commitment deserve five stars.